False perception of Port Douglas weather not helpful, says Chamber boss


Howard Salkow

Senior Journalist

Email Howard
Last updated:
The region has suffered tourist cancellations due to misleading media reports. IMAGE: Flagstaff Hill Lookout by Sgt Cary Coolican

The Douglas Chamber of Commerce has singled out the media for being unable to differentiate between Townsville, North Queensland and Douglas Shire, which is Far North Queensland.

Responding to the false perception that we are suffering like Townsville and we're inundated which has had an impact on people visiting the port, Chamber president Liz Ross said the media has a poor understanding of geography.

“The media have a very poor understanding of geography when it comes to Queensland. If it is not in the South East corner, then it must be the Far North. That can encompass a mass of area,” she said.

Her remarks follow the devastation suffered in Townsville and the perception Port Douglas also suffered from the heavy rains.

“If I heard on the news that Sydney had had very bad hail storms; temperatures in the 40s; and gale force winds, I would not associate that with Canberra, which is only about 270km from Sydney.
“However, when it comes to Queensland, the media have a very poor understanding of geography,” said Ross.

This false perception has not helped the town’s retailers with some reporting they have not had a sale in six to seven days.

Occupancy is also down and tourism generally has suffered. Admittedly, this is a quieter time, but many have not known it to be this slow in years.

In terms of assisting Townsville, Ross said we should think of how we can support Townsville. “As a business community, what can we do? What could we as a community donate, what would help them?

“Perhaps we should touch base with the Townsville Chamber of Commerce and ask.

To the rest of the country, we are still here, open for business and looking forward to more positive times,” she said.

Ironically, the next Chamber breakfast – 14 March at 7:30am at the Combined Club – is about resilience. “The next chamber breakfast will be about Resilience. How can we be more resilient, what can we do?

To start we need to be more optimistic. We need to find ways to strengthen and maintain our resourcefulness.”

“We need to be more thankful,” said Ross. 



Join the conversation

Thumb up or thumb down on the subject we've covered OR

place a comment below.

* Readers are encouraged to use their full details below to ensure comment legitimacy. Comments are the opinions of readers and do not represent the views of Newsport or its staff. Comments containing unlawful, obscene, defamatory, personal or abusive material will not be published.