$1 million tourism marketing blitz to save the Far North

TOURISM

Victoria Stone-Meadows

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The Queensland State government last week announced an extra $1 million to promote Tropical North Queensland to domestic visitors.


The funding is aimed at a dedicated domestic marketing campaign via Tourism and Events Queensland (TEQ), in partnership with Cairns Regional Council and Tourism Tropical North Queensland (TTNQ).

Despite the Douglas Shire’s dedicated tourism body, Tourism Port Douglas and Daintree (TPDD), not directly receiving the funds, Executive Officer Tara Bennett said the region will still benefit from the investment. 

“TPDD welcomes the substantial funding announcement following months of lobbying from the regional tourism industry to boost domestic activity after negative media messaging around weather events earlier in the year,” she said.

“The promotional activities will benefit all of Tropical North Queensland including the Port Douglas Daintree region, one of the jewels in the TNQ crown.

“TPDD has been in discussions with TTNQ and other local tourism organisations around the activities planned and we are confident the additional funding will deliver benefits to the Douglas Shire and throughout TNQ.”

Douglas Shire Mayor Julia Leu is also confident the extra money for tourism will see benefits flow into the Douglas region. 

“Douglas Shire is a standout destination in Tropical North Queensland and we are confident our local businesses and tour operators will see the benefits from this increased marketing effort,” she said.

“One of our best promotional assets is Port Douglas Carnivale and we just saw record numbers that led to fantastic coverage across all forms of media.

“We know that southerners love coming up to Douglas Shire to escape the cold and explore our beautiful World Heritage-listed wonders at this time of the year.

“Our best promotional tools are the Daintree Rainforest and the Great Barrier Reef.” 


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