A cold brew to support valuable reef research and restoration

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50 per cent of the profits from the sales of Hemingway's 7th Heaven will be donated to Great Barrier Reef Legacy. Image: Supplied.
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Port Douglas’ own Great Barrier Reef Legacy (GBRL) will be welcomed home by their major fundraising partner, Hemingway’s Brewery, this weekend.

The GBRL Ocean Heroes expedition will sail into Port Douglas on Sunday after making the journey from Sydney.

With Ocean Heroes Dr Dean Miller and John Rumney at the helm, the GBRL crew are set to arrive back in Port Douglas after a research laden sailing expedition aboard the newly donated research vessel, ‘Merlin’.

‘Merlin’ is a 51 ft McConaghy racing / cruising yacht that was gifted to GBRL by Australian sailing hero and Olympian, David Forbes OAM.

Hemingway’s Brewery CEO and founder, Tony Fyfe said his team is looking forward to welcoming the crew home. 


Related Coverage:
GBR LEGACY THANKFUL FOR GENEROUS DONATIONS AND SUPPORT


The brewery will also use the occasion to formally announce their partnership that will help fund GBRL’s research and reef education.

“A key element of our partnership is our fundraising agreement which offers a 50 per cent profit share from the sale of every can of 7th Heaven Tropical Ale,” Mr Fyfe said.

“We are really impressed by Great Barrier Reef Legacy’s amazing work and fully support their vision for ensuring the survival of coral reefs.

“We understand funding will benefit future marine expeditions, innovative science, research and education.”

According to Mr Fyfe, sales for 7th Heaven Tropical Ale, which is available throughout Australia, will directly benefit GBR Legacy encompassing a raft of projects from cutting edge reef research and restoration to community engagement.

In coordinating the Ocean Heroes expedition that will travel up Australia’s east coast to arrive at its new home in Port Douglas, Dr Miller said the donation of the new vessel and the funding from Hemingway’s will allow the organisation to become the most environmentally friendly, research education and media platform on the Reef.

“With climate change the single biggest threat to coral reefs worldwide, it is time we all make changes now that allow us to transition to renewable energy sources, and harnessing the wind is such a simple and common-sense solution for how we operate,” Dr Miller said.

Mr Fyfe said that as part of their sponsorship, Merlin’s sail will feature Hemingway’s 7th Heaven branding in a profile building exercise that will dually benefit beer sales and GBRL.


“We are absolutely thrilled to take part in this worthwhile expedition and look forward to doing our bit to aid Reef research and education,” he said.

A special event marking the end of the journey and Hemingway’s partnership will be held on Sunday, 22 September with a gathering of VIP invited guests from 1.00pm to 3.00pm at the Port Douglas brewery, Crystalbrook Superyacht Marina.


Keep up to date with all Great Barrier Reef Legacy’s expeditions on their Facebook Page:


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