Community welcomes new Hemingway's beer

RESILIENCE PRICING

Karlie Brady

Journalist

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Hemingway’s Port Douglas venue manager, Chris Barber said the lager is specifically brewed for the Far North. Image: Karlie Brady.
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Hemingway’s Brewery has today unveiled a new limited-edition resilience lager with a low price point to help out Far North locals who are doing it tough as part of Hemingways resilience initiative. 

The FNQ Resilience Lager is a ‘sessionable’ mid-strength 3.5 per cent ABV lager described by the brewer and craft beer drinkers as a crisp, clean and refreshing drop.

Pre-orders for the FNQ brewery’s limited release of FNQ Resilience were offered to Hemingway’s local Hop Head members on 12 May resulting in a swift uptake of orders and prompt decision to ‘can’ its new lager as quickly as possible.

According to Hemingway’s Brewery CEO Tony Fyfe, it was a matter of minutes between sending the offer and orders beginning to roll in for the new mid-strength lager.

“We’ve been working on a mid-strength lager for some time, so it is great that with the launch of FNQ Resilience we can cater directly to our locals with a limited release priced for tough times,” Mr Fyfe said.

Hemingway’s Port Douglas venue manager, Chris Barber, said he expects the easy-drinking beer to sell out quickly.

“Everyone is doing it pretty hard up here in Far North Queensland, but that doesn’t mean they shouldn’t have a drink in their fridge,” he said.

“So, this is a way for us to give back, it’s purposely built for the price point, that’s why we only have the silver bullet cans and minimal labelling so that we can get it out to the punter cheaper.”

FNQ Resilience Lager is $40 for a 24 pack and is available for ‘drive in’ and takeaway on Wednesdays and Fridays from Hemingway’s Port Douglas Brewery from 4:00pm to 6:00pm or can be purchased online with Hemingway’s offering free delivery to the Port Douglas area.

It is also available to pick up at Hemingway’s Cairns Wharf venue every Wednesday, Thursday and Friday between 4:00pm and 6:00pm.


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