Virtual live experiences to get tourists dreaming


Karlie Brady


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Juan Walker from Walkabout Cultural Adventures will be live steaming from Cooya Beach via Tourism Australia on Sunday. Image: Walkabout Cultural Adventures.
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With travel currently restricted a new national tourism campaign has been launched to get Australian’s dreaming of their next holiday and one local tour operator will feature showcasing the beauty of the region.

Walkabout Cultural Adventures will be live streaming from Cooya Beach as part of Tourism Australia’s Live from Aus campaign, which will bring the country’s best tourism destinations into living rooms across Australia through a curated live program of virtual travel experiences to inspire them to start thinking about an Australian holiday.

Live from Aus will kick off on Friday 15 May at 7:30pm on Network Ten's The Project with a special one-hour broadcast, called The Love Australia Project. This will be followed by a full weekend program on 16 and 17 May of live-streamed content on Tourism Australia’s social media channels.

Juan Walker from Walkabout Cultural Adventures said he will be joining Tourism Australia live from Cooya Beach on Sunday 17 May at 9:00am, where he will be demonstrating how to catch a mud crab using traditional Aboriginal hunting practices.

“It will be a small taste of the tours we do here,” Mr Walker said.

“It’s an insight into the Kuku Yalanji people and the traditional foods and practices used in the coastal regions.”

Mr Walker said Tourism Australia approached him with the intent to showcase different parts of the country.

“It’s a great opportunity and it’s always good to be involved and keep Port Douglas on the map,” he said.

Tourism Australia is encouraging those in the tourism industry to get involved in the campaign by tuning in to the live streams, sharing the hashtag #SeeAustralia, as well as live streaming your own events of which they can help promote.

Douglas Shire Council Mayor Michael Kerr said this is a fantastic opportunity to take our small shire on a big journey using modern technology.

“Having the prospect for such a wide audience to see our tourism assets can only be of benefit once the borders are eventually reopened,” he said.

“I would love to see Douglas take advantage of this offer and keep our location in the mindset of future travellers.”

Chief Executive Officer of Tourism Port Douglas Daintree (TPDD), Tara Bennett, said this is a brilliant campaign to get people dreaming about Australian experiences and getting them excited to travel again once restrictions are lifted.

“Every business is working through the various stages of restrictions easing, looking at the opportunities each stage will present,” she said.

“Similarly TPDD has been mapping out a staged approach and the activities required to ignite each stage.

“TPDD’s digital channels continue to target the dreaming phase of the travel funnel, building demand for when people are able to travel and start locking in bookings,” Ms Bennett said.

Live from Aus is a part of Tourism Australia’s current With Love From Aus campaign which involves simple yet emotive messages from Australia to everyone who is suffering as a result of coronavirus to keep Australia front of mind for travellers.

This replaced the previous Holiday Here This Year campaign, encouraging Australians to see their own backyard, which has been temporarily paused but will be reinstated when travel restrictions have been lifted.

Publisher of the Port Douglas Magazine and travel planner, Sam Cullen, said he is happy to see Tourism Australia so active in these times.

“We look forward to reactivating the Holiday Here campaign in our next issue of the Port Douglas Magazine and we are all ready to go online,” he said.

“We still believe this is a fabulous bounce-back campaign for the region.”

Get involved with Live from Aus

Join the Facebook event, watch the program of content on Facebook or YouTube and share it with your networks using #SeeAustralia.

Stream your own events on your social media channels using the Live from Aus logo. You will be able to download the logo from 16 May 2020.

Let Tourism Australia know about any live streaming events your business has coming up by emailing [email protected] with Live from Aus in the heading. If the content is relevant for Tourism Australia’s audiences, Tourism Australia can help promote it.

Submit your content ideas to be considered for Tourism Australia’s channels by emailing [email protected] with Live from Aus in the heading. Tourism Australia will be releasing guidelines with more information about live streaming.

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