Port Douglas Magazine finds key distribution in Victoria

TOURISM

Karlie Brady

Journalist

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Port Douglas Magazine is currently being distributed into key areas of Victoria such as Mount Martha Beach near Melbourne (pictured) and South Australia to increase travel to the region by holiday makers previously focused overseas.

This year is already proving to be very different to 2020. A surge in visitor numbers into the Port Douglas Daintree region over Christmas - which was highly anticipated - delivered, even on the back of the Greater Sydney lockdown.

2021 looks like it will continue to improve with each State Government enforcing short circuit breaker lockdowns if needed, that will interrupt but not dismantle longer-term domestic travel planning.

Adrian Soffe from the Port Douglas Travel Planner - tourismportdouglas.com.au, says it’s never been more important for our destination to be relevant in short and long term domestic holiday planning. Our regions Local Tourism Organisation TPDD and key tourism players have worked very hard in ensuring Port Douglas Daintree is on the tip of every Australian travel makers tongue.

"Port Douglas travel-related Google searches on the Port Douglas Travel Planner are through the roof since September last year and continue to rise meaning Port Douglas is well-positioned for short and long stay domestic visitation,” he said.

"As has been well documented, whilst outbound international travel is at a complete standstill, Port Douglas is perfectly positioned to satisfy this demand.

“Visitor numbers are likely to fluctuate still due to circuit breaker lockdowns and travel confidence, but not in the same way as Q3 and Q4 of 2020.”

Adrian believes reduced visitor numbers, however, will create more competition amongst local operators and will boost the importance of high levels of service delivery and relevant exposure.

Yvonne Carr from Port Douglas Magazine says the magazine has concentrated in this space with increased distribution into key areas in Victoria, NSW, and South Australia, where research shows that many travel makers had previously ventured Overseas to Bali, Thailand, USA, Fiji or Europe.

Classifieds: Douglas Shire Public Notices and Council Notices

The Magazine is being distributed to key areas such as the Arthur's Seat Eagle in Victoria as Aussie travellers who previously would go overseas are now planning their 2021 travel here in Australia as international borders remain closed. Image: Supplied.

"We have representatives pinpointing the distribution of each issue of the Port Douglas Magazine now in Victoria, NSW and South Australia to attract these holidaymakers,” Ms Carr said.

A spokesperson from Flight Centre Australia told Newsport that previous to March 2020, up to 1 million Aussies were travelling overseas every month.

He confirmed that these travellers were now focusing their attention to popular Queensland destinations including North Queensland and Whitsundays.

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The Port Douglas Travel Planner and Port Douglas Magazine are both owned by Newsport Publishing.

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