Port Douglas plastered across Sydney and Adelaide
Tourism campaign
Port Douglas has hit the streets of Sydney and Adelaide in the latest tourism campaign launched this week.
Billboards across the two major Australian cities have gone up, with Tourism Port Douglas Daintree announcing the push on Wednesday.
“TPDD’s new The Lush Life domestic campaign is now live,” the tourism promotion organisation stated.
“Running across January to March, the campaign targets the domestic market with Sydney as the lead focus, supported by Adelaide, and is designed to stimulate demand for the March-June shoulder season.”
The new Far North Queensland slogan, plastered across billboards in at least two states, is “the lush life lives here”.
The campaign covers close to 30 billboards, plus radio and digital platforms, “reinforcing Port Douglas and the Daintree at the key moment when travellers begin planning their next holiday”, according to TPDD.