One Daintree Village tour operator has come up with an innovative way to sell the region as a tourist destination from this month through to September: “Crocodile  Season”.

With the cooler months traditionally a great time to see crocodiles in the wild as they climb up out of the water to warm themselves in the sun, tour operators in the Daintree Village region such as Crocodile Express have come up with a “snappy” new slogan to help capture the spirit of the high-season months.

Marketing manager Vince O’Flaherty says the peak viewing time for Daintree crocs is traditionally June to September, so he is aiming to capitalise on that perception.

“The Daintree River is Queensland’s best-known and most popular destination for viewing wild saltwater crocodiles,” Mr O’Flaherty says.

"Guides often recognise many of the larger resident crocodiles individually by scars, size and territory.

“The best available estimate for the Daintree River is around 70 adult saltwater crocodiles, plus a substantial number of juveniles and hatchlings throughout the river system.”